5 Red Flags to Avoid When Considering a Digital Agency

For most contemporary companies, effective digital marketing is a key element of success. Whether you operate an e-commerce business or find quality conversions online, having a trusted agency in your corner is a wise long-term investment. 

But with so many digital marketing agencies in the market, how do you pick the right one? Discover 5 key warning signs to look for when choosing a new digital marketing agency in Perth.

1. A lack of transparency 

Hiding information like the actual results of paid digital advertising is a serious sign of unreliability. Regardless of whether the ad budget was exceeded or the campaign outcome was less-than anticipated, you have to be able to trust your digital marketing agency to be transparent. 

2. The promise of immediate results

One common red flag in digital agencies is the promise of unbelievable, instantaneous results. While some incredible outcomes can be achieved with the right digital strategy, if your gut is telling you that it’s too good to be true, there’s a high chance that it is. As well as most campaigns taking some time to achieve optimal outcomes, sometimes, consumer behaviour and supplementary factors simply cannot be predicted. If your agency is guaranteeing you mind-blowing results as an incentive to sign that dotted line, be sure to ask plenty of questions. 

3. A one-size-fits-all approach

Just like no single advertisement would work for every company, no digital marketing tactic can produce equal results for all businesses. Effective digital marketing solutions require a tailored approach depending on the company brand, offering, ethos, and market placement.

Be wary of agencies who don’t ask a lot of questions, and lack the research and planning needed to understand and achieve your unique digital marketing goals.

4. Attempts at lowballing

Don’t be tempted by prices well below the current industry average. If the agency in question is significantly lower than competitors, this could be a sign of dodgy or risky practices. We recommend investing wisely with a trusted agency after researching several reasonable quotes.

5. Mismatched values

When you sign up to a digital marketing agency, you’re kicking off an important business relationship. Make sure you align your company’s ethos and values with the right agency, taking into account its employees and reputation. Having aligned values will vastly increase the chances of a trusting relationship with mutual respect; a key element of successful long-term results.

Access niche industry knowledge with Fisher Digital

Fisher Digital is a trusted provider of innovative digital campaigns in Perth, from Google Ads, SEO and Automation, through to Social Media Advertising. 

Contact Fisher Digital today to discuss the ideal digital strategy tailored for your business.