Digital Marketing

PPC Advertising or Social Media Advertising: Which One Should I Do?

By Angus McKenna on September 19, 2023

  In today's digital marketing landscape, online visibility and discoverability are extremely important to ensure continued growth and success for a wide range of businesses and organisations. In the ever-evolving online space, there are now ...

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Digital Marketing

What is CTV Advertising

By Angus McKenna on Sep 04, 2023

  Welcome to the world of Connected TV (CTV) advertising, where innovation and opportunity intersect to transfor...

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Digital Marketing

Automating Google Ads Negative Keywords with ChatGPT For Less Than $1

By Isaac Osabofu on Aug 31, 2023

Is updating negative keywords by hand giving you a headache? Embrace Google Ads Scripts automation with ChatGPT and take...

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Web Technologies

Safeguarding Your Digital Frontier: The Vital Importance of Website Maintenance and Security

By Yana Bacich on August 31, 2023

  In today's digital era, where online presence has become synonymous with credibility and success, the role of a well-maintained and secure website cannot be overstated. Your website is not just a virtual storefront; it's a dynamic platform ...

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Importance of Website Maintenance and Security | Fisher Digital

Social Media

All About Threads

By Tahnee Lyons on Jul 21, 2023

All About Threads   Meta has recently launched a new app named Threads. Along with the rest of the world, we'...

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Social Media

2023 Social Media Video Trends: How Brands in Perth Can Benefit

By Kallista Pocock on Feb 27, 2023

The start of a new year is a great time to take a closer look at the upcoming video trends in the world of social media....

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Digital Marketing

5 Red Flags to Avoid When Considering a Digital Agency

By Omar Pabuaya on December 19, 2022

For most contemporary companies, effective digital marketing is a key element of success. Whether you operate an e-commerce business or find quality conversions online, having a trusted agency in your corner is a wise long-term investment.  But w...

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5 Red Flags To Avoid When Considering A Digital Agency

Digital Marketing

The importance of hosting your site on a fast and reliable server

By Katherine Lynch on Dec 19, 2022

Maintaining a great website is of vital importance for most businesses. Regardless of whether you operate an e-commerce ...

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Digital Marketing

Four Tips For Building Great Client Relationships

By Tian Sisak on Sep 07, 2022

Imagine…you’re a furniture store owner running a 30% off sale, but nobody knows. You’re a dental practice o...

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Digital Marketing

PPC Advertising or Social Media Advertising: Which One Should I Do?

By Angus McKenna on September 19, 2023

  In today's digital marketing landscape, online visibility and discoverability are extremely important to ensure continued growth and success for a wide range of businesses and organisations. In the ever-evolving online space, there are now ...

Read More

Digital Marketing

What is CTV Advertising

By Angus McKenna on September 4, 2023

  Welcome to the world of Connected TV (CTV) advertising, where innovation and opportunity intersect to transform your marketing strategy. At Fisher Digital, we're thrilled to introduce you to the realm of CTV, an emerging landscape brimming ...

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Digital Marketing

Automating Google Ads Negative Keywords with ChatGPT For Less Than $1

By Isaac Osabofu on August 31, 2023

Is updating negative keywords by hand giving you a headache? Embrace Google Ads Scripts automation with ChatGPT and take your hassle to zero. If you spend hours every week looking at Google Ads for clients or your company, automation can save you tim...

Read More

Web Technologies

Safeguarding Your Digital Frontier: The Vital Importance of Website Maintenance and Security

By Yana Bacich on August 31, 2023

  In today's digital era, where online presence has become synonymous with credibility and success, the role of a well-maintained and secure website cannot be overstated. Your website is not just a virtual storefront; it's a dynamic platform ...

Read More

Digital Marketing

5 Red Flags to Avoid When Considering a Digital Agency

By Omar Pabuaya on December 19, 2022

For most contemporary companies, effective digital marketing is a key element of success. Whether you operate an e-commerce business or find quality conversions online, having a trusted agency in your corner is a wise long-term investment.  But w...

Read More

Digital Marketing

The importance of hosting your site on a fast and reliable server

By Katherine Lynch on December 19, 2022

Maintaining a great website is of vital importance for most businesses. Regardless of whether you operate an e-commerce shop or a brick-and-mortar service, today’s customers expect to discover and learn about your brand through a reliable website. ...

Read More

Digital Marketing

Four Tips For Building Great Client Relationships

By Tian Sisak on September 7, 2022

Imagine…you’re a furniture store owner running a 30% off sale, but nobody knows. You’re a dental practice owner looking for new patients, but you don’t know how to reach them. You’re a handyman looking to build your local brand aw...

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Digital Marketing

How to set up an optimised Google Ads campaign – and what to look out for

By Omar Pabuaya on July 29, 2022

Have you noticed that your Google Ads campaigns are not generating the ROI you were expecting? Although setting up a campaign seems easy with only a few clicks, there are some lesser-known and often overlooked steps that can help improve ad performan...

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Digital Marketing

Small business growth tools: Automation

By Bitson Baby on June 2, 2022

How content marketing tools improve customer satisfaction and boost your bottom line Your customers are constantly bombarded with marketing communication from all directions. Adding your message to the melee without a content marketing strategy...

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Digital Marketing

Google’s Page Experience Update, Explained

By Tian Sisak on April 11, 2022

At full capacity, Optus Stadium holds 60,000 people. Every second, Google receives 63,000 search queries. Google owns more than 90% of the global search market and processes 5.6 billion searches per day. Providing users with a seamless exp...

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Digital Marketing

Why you should be building an SEO-first marketing strategy

By Nigel Fisher on March 29, 2022

SEO is synonymous with ranking higher on Google results pages. And while appearing above your competition is certainly one goal of a sound SEO strategy, focusing on rankings alone might be limiting your long-term marketing strategy. There are ...

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Digital Marketing

How the latest first-party data changes are going to affect your marketing strategy

By Katherine Lynch on March 1, 2022

There’s a paradigm shift happening in data privacy, and it’s going to upset a lot of apple carts in the Perth marketing industry. Marketers trade in data. We use it to target, advertise, create content, communicate and analyse. We use it to b...

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Digital Marketing

Heard of Web 3.0? Here’s how it’s going to affect Digital Marketing

By Tian Sisak on February 15, 2022

The internet is evolving. In 3 decades, we’ve gone from static websites to IoT, NFTs, VR, AI, and so many more acronyms it’s hard to keep track.   You might be thinking WTF. Because we haven’t completely abandoned Web 1.0 or Web ...

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Digital Marketing

Digital Marketing Trends to Watch in 2022

By Omar Pabuaya on January 7, 2022

Digital marketing evolves fast. What worked a few years ago won’t get the results you need next year; on the flip side, there’s an array of new tools and techniques emerging to drive business growth online. Adapting your marketing strategy to ...

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Digital Marketing

Reaching Your Audience

By Omar Pabuaya on November 11, 2021

Learning to reach your audience is essential part of any marketing framework. All the stages have been covered previously in our overview of Building Your Digital Strategy and Creating Your Channel Plan. In this article, we’ve broken down th...

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Digital Marketing

Creating Your Channel Plan

By Tian Sisak on November 11, 2021

If you’ve been through the steps outlined in How To Build Your Brand’s Digital Strategy, then you should have a framework in place and be ready to flesh it out with actions. Here’s what you need to get started: Identified target market...

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Digital Marketing

How to Build your Brand’s Digital Strategy

By Nigel Fisher on November 11, 2021

After many hours, with many clients, demystifying the perception that tackling a digital strategy is a daunting task, we thought we’d combine everything that we’d learned into this easy to understand article. By setting a clear structure and fram...

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