Fisher Digital was approached by Firm Fencing, a Perth-based fencing, landscaping & excavation contractor specialising in Colourbond Fence repair and installation, that was struggling to maintain consistent leads with their digital presence. Their main concern was the inconsistency in organic traffic and conversions from their previous agency, where despite lower cost, results were mixed and unreliable.
60% improvement on conversion rate
93.4% year on year growth
94.6% year on year growth
The Fisher Touch
The Fisher Digital team heard these concerns and tailored a strategy to suits Firm Fencing’s needs. A new website was designed and created to improve conversion rate, and meticulous keyword research was carried out to ensure improvements has a practical impact on the business. This included planning content according to seasonal trends and restricting our approach to not only keywords that we could improve, but those that would genuinely drive conversions.
Improvements to website design saw conversion rate improve dramatically, with a data first approach to website development.
Once the website was built, and SEO work commenced, the organic rankings rose from 105 total keywords, and only 9 in the top 10; to 495 total and 48 in the top 10 in under 6 months. In the year following this, the website now ranks for 1050 keywords, with 101 in the top 10. This has seen traffic increase 111% and conversion increase 91%.
This, along with Fisher Digital’s dedication to ensuring longevity with account managers across client accounts, made it easy to ensure consistently high customer service and provide ongoing support. Monthly reporting meetings and calls to suit the business owner’s busy schedule became a regular occurrence to be able to review performance and proactively look forward to future opportunities.
I have had the pleasure of working with Fisher Digital, an outstanding marketing agency, and I must say that their services, coupled with the expertise and dedication of their account manager, Tahnee, have surpassed all my expectations. As a client, I am thoroughly impressed with the results achieved by Fisher Digital under Tahnee's guidance.
IT Support and Promoter
Fisher Digital have created an amazing website for my business and have surpassed my expectations. Scott and Yana have been exceptional. Communication has been prompt and clear throughout the process. I highly recommend Fisher Digital for anyone seeking a standout website for their business!
Nigel and his team go above and beyond any typical digital company in Perth. And they really care, which is nearly impossible to find in a marketing team!
Melina Mellino, Perth Trail Series
Always a pleasure to deal with the staff at Fisher Digital. Sales have increased and the marketing plan is proving very successful.
We entrusted Fisher Digital with the project of designing and developing our new website. We are extremely happy with the end result and it exceeded our expectations. The team at Fisher are creative, friendly and very professional. We have no hesitation in recommending Fisher Digital to anyone looking for outstanding results and excellence in the digital marketing space.
Karen Ridley, Boab Metals Ltd
As Marketing Manager for a variety of national brands, it was essential to find an agency that could manage and take our social media strategy to the next level. Fisher Digital have it all, Nigel and his team are professional, creative and their vision and creativity is second to none. I look forward to many successful years with them. I would recommend them to anyone looking for a creative agency.