The Problem.
Fisher Digital was approached by Firm Fencing, a Perth-based fencing, landscaping & excavation contractor specialising in Colourbond Fence repair and installation, that was struggling to maintain consistent leads with their digital presence. Their main concern was the inconsistency in organic traffic and conversions from their previous agency, where despite lower cost, results were mixed and unreliable.
Conversions
60% improvement on conversion rate
Users
93.4% year on year growth
New Users
94.6% year on year growth
The Fisher Touch.
The Fisher Digital team heard these concerns and tailored a strategy to suits Firm Fencing’s needs. A new website was designed and created to improve conversion rate, and meticulous keyword research was carried out to ensure improvements has a practical impact on the business. This included planning content according to seasonal trends and restricting our approach to not only keywords that we could improve, but those that would genuinely drive conversions.
Improvements to website design saw conversion rate improve dramatically, with a data first approach to website development.
Once the website was built, and SEO work commenced, the organic rankings rose from 105 total keywords, and only 9 in the top 10; to 495 total and 48 in the top 10 in under 6 months. In the year following this, the website now ranks for 1050 keywords, with 101 in the top 10. This has seen traffic increase 111% and conversion increase 91%.
This, along with Fisher Digital’s dedication to ensuring longevity with account managers across client accounts, made it easy to ensure consistently high customer service and provide ongoing support. Monthly reporting meetings and calls to suit the business owner’s busy schedule became a regular occurrence to be able to review performance and proactively look forward to future opportunities.
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