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Digital Marketing Trends to Watch in 2022

Digital Marketing Trends to Watch in 2022

Digital marketing evolves fast. What worked a few years ago won’t get the results you need next year; on the flip side, there’s an array of new tools and techniques emerging to drive business growth online. Adapting your marketing strategy to capitalise on new...

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Reaching Your Audience

Reaching Your Audience

Learning to reach your audience is essential part of any marketing framework. All the stages have been covered previously in our overview of Building Your Digital Strategy and Creating Your Channel Plan. In this article, we've broken down the first step, how to reach...

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Creating Your Channel Plan

Creating Your Channel Plan

If you've been through the steps outlined in How To Build Your Brand's Digital Strategy, then you should have a framework in place and be ready to flesh it out with actions. Here's what you need to get started: Identified target market Competitor and SWOT analyses...

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How to Build your Brand’s Digital Strategy

How to Build your Brand’s Digital Strategy

After many hours, with many clients, demystifying the perception that tackling a digital strategy is a daunting task, we thought we'd combine everything that we'd learned into this easy to understand article. By setting a clear structure and framework around digital...

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